THE REAL MEANING OF THE "ER" IN MARKETER
We one had a client who said to us, "We're the leaders in this category. We have set the category standards for many years. And when it comes to brand positioning, we do this pretty darn well." Our response was maybe not what you might expect: "Yes, we know. But how much better could you do? What would it take to achieve even more?" In sports, in business, in life, it is always a good thing to savor the achievements one has already accomplished. But it's also a good thing to keep looking for ways to aim higher, to do even better, even more. That's our theme for this week's DISPATCHES.
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The DISPATCHESTM for September 18, 2011 can be found here:
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