LESSONS FROM THE PUBLIC SECTOR ON WHAT NOT TO DO IN MARKETING

We're most fortunate to work within many private sectors, throughout the world. We've worked within the services industry, medical devices and diagnostics, financial, fast moving consumer goods and pharmaceutical among many others. And, we've learned much from each. But, we can also learn from observing what transpires in the public sector. This article deals with lessons gleaned from government, the U.S. government to be precise.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a handheld link and a pdf link to allow for your preferred method of viewing. Please note that depending upon how your particular computer is configured, it may be necessary for you to copy and paste into your browser in order to view.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort
at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

 

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The DISPATCHES^TM for November 18, 2013 can be found here:
http://www.bdn-intl.com/LessonsFromPublicSector.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=484

It is also available in PDF here:
http://www.bdn-intl.com/uploads/Lessons-WhatNotToDo.pdf

MARKETING MATH MATTERS

Some say that marketing is more akin to art, largely determined and driven by creativity, intuition, and all too often, personal likes. Others say that there's a real science to marketing: enabling marketers to field empirical, quantitative research to structure a marketplace and to select the most attractive opportunities. We think there is truth to both of these perspectives. But, to be more precise, there is more to marketing than just art & science. There is also math! 

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld device link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be  necessary for you to copy and paste the address in order to view.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for November 4, 2013 can be found here:
http://www.bdn-intl.com/MarketingMathMatters.php

 

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=483

 

It is also available in PDF here:
http://www.bdn-intl.com/uploads/MarketingMathMatters.pdf