MEMORIAL DAY 2015

Please click on the link below to go to a short Memorial Day message.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. Please note depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for May 24, 2015 can be found here:
http://www.bdn-intl.com/MemorialDay2015.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=560

It is also available in PDF here:
http://www.bdn-intl.com/uploads/MemorialDay2015.pdf

PRESSURE TESTING FOR REAL INSIGHTS

Each week client companies share with us what they proclaim to be their brands' customer insights. Unfortunately, they're either not "legitimate" and/or "productive" insights. How can this be?

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. However, please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for May 18, 2015 can be found here:
http://www.bdn-intl.com/PressureTestingForRealInsights.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=559

It is also available in PDF here:
http://www.bdn-intl.com/uploads/PressureTestingForRealInsights.pdf

THE REAL REASON MARKETERS DON'T COACH

There's a frustration out there. It's one shared by a good many marketing organizations; namely, too much time and money is being wasted by marketers giving their creative resources poor or inconsistent direction. Too many "do-overs." At the heart of the frustration is this: the organization has no standards for providing quality, consistent, productive direction. No real Coaching. We have some ideas as to why.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. Also, depending on the configuration of your particular computer, it may be necessary for you to copy and paste the address rather than just clicking on it.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for May 11, 2015 can be found here:
http://www.bdn-intl.com/RealReasonMarketersDontCoach.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=558

It is also available in PDF here:
http://www.bdn-intl.com/uploads/RealReasonMarketersDontCoach.pdf

MORE ON POLITICAL MARKETING AND OPPOSITIONING

Even though there are more than 550 days left in the race for the 2016 U.S. Presidential election, the practice of "Oppositioning" is already in full swing!

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for  your preferred method of viewing. However, please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for May 4, 2015 can be found here:
http://www.bdn-intl.com/MoreOnPoliticalMkt.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=557

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/MoreOnPoliticalMkt.pdf