More Than A Refresher
There are a number of important reasons why professionals avail themselves of CME programs. No, we are not talking about Continuing Medical Education programs as sponsored by pharmaceutical companies. Instead we are talking about Continuing Marketing Education programs. Professionals appreciate the need to continue learning and building their competencies regardless of their chosen field.
The DISPATCHESTM for May 18, 2008 can be found here:
It is also available in PDF here: