ANIMATE YOUR BRAND

BAM! We advocate BAM to make your marketing matter. What are we talking about? Brand Activated Marketing! Chef Emeril Lagasse says, "BAM!," when he wants to kick-up his creations. The iconic brands of our time go BAM! They kick-up their marketing above the fray. On the other hand, the vast majority of products go PFLaTT. To learn more click here, and read the remainder of our article.

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The DISPATCHES^TM for September 26, 2010 can be found here:

ANIMATE YOUR BRAND

A printer / handheld friendly version can be found here:

ANIMATE YOUR BRAND

It is also available in PDF here:

AnimateYourBrand.pdf (PDF File)

DIFFERENTIATING - WITH PREMIUM PRICING

So often, as we begin working with relatively new marketers or with categories and classes of products that have, traditionally, not driven their brand's growth via marketing, we hear a familiar refrain: "Our marketplace is different. We are besieged by low priced competitors who have changed the rules of the game. The marketing basics - like constructing a differentiated brand positioning statement - don't apply well to us." Of course, many who speak this way don't know what they don't know. One of the things they often don't know is how other, longstanding premium-priced brands (across many kinds of industries) have successfully out-thought and out-maneuvered their low-ball competitors. They often don't know what options they might consider - not merely to "justify" their brand's premium price - but to win with it! This week we take a look at some of those very reliable strategies.

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The DISPATCHES^TM for September 19, 2010 can be found here:

DIFFERENTIATING - WITH PREMIUM PRICING

A printer / handheld friendly version can be found here:

DIFFERENTIATING - WITH PREMIUM PRICING

It is also available in PDF here:

Differentating-WithPremiumPricing.pdf (PDF File)

IS YOUR ADVERTISING A CLICHE?

Far too many ads are cliches. They are trite characterizations that have been used ad nauseum, to the point that the category competitors they represent appear interchangeable. It is all one big blur to potential customers. They promise the same benefits. They share the same situations. The story they tell, and the way they tell it, is quite similar, if not identical.

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The DISPATCHES^TM for September 12, 2010 can be found here:

IS YOUR ADVERTISING A CLICHE?

A printer / handheld friendly version can be found here:

IS YOUR ADVERTISING A CLICHE?

It is also available in PDF here:

IsYourAdvertisingACliche.pdf (PDF File)

HAPPY LABOR DAY

There will be no DISPATCHES publised today due to the Labor Day holiday weekend. We'll be back to the regular schedule next week. Expect a brand new DISPATCHES on Monday, September 13th. Have a wonderful holiday weekend.

The BDN International