ADDED STUFF DOES NOT EQUAL ADDED VALUE
How many times have we heard the advice, "Less is more"? We hear it in so many situations, and we nod our heads in quick agreement. But then we (apparently) just as quickly forget it. This week we consider the very real problem that marketers routinely face in expressing their key strategic documents: the counter-productive habit of "adding stuff" without adding value.
The DISPATCHESTM for July 25, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here: