THE 360 DEGREE CAMPAIGN - SETTING THINGS STRAIGHT
Does your brand have a just a multi-media Campaign Idea, or does it have a 360 Degree Brand Activation Campaign Idea? What's the difference, you may ask? Well, we think there IS a difference - an important one. Sure, we know that marketers just about everywhere are buzzing about going beyond traditional TV and Print Campaign Ideas - mostly in an effort to catch up with what's happening, almost at light speed, with the social media revolution, but we think there is even more to developing a true 360 Degree Idea than injecting a facebook or twitter component into its implementation. Read on to get the straight story.
The DISPATCHESTM for August 29, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here: