THE END OF MARKETING TRAINING, AS WE KNOW IT?
So many familiar, marketing "landscapes" seem to be morphing before our very eyes. And at a pretty fast speed. The social media, "virtually overnight" revolution has marketing organizations everywhere setting up SM briefings, interviewing SM agencies, and pushing their brand teams to get with the program. Not to mention that what was not-so-long-ago considered "content" has dramatically expanded from TV and Print "copy" to any and all things interactive-digital. But what about marketing training? While so many aspects of marketing are transforming, marketing training seems stuck in, well, a long-ago time-warp. As marketer teachers ourselves, we think it's high time that companies began implementing marketing learning, and not merely doing marketing training.
The DISPATCHESTM for November 28, 2010 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here: