BRAND VERSUS PRODUCT POSITIONING

Do you have a "brand" or "product" positioning strategy statement?

What's the difference between the two? Is it important? Why so? These are among some of the questions we'll address in this issue of DISPATCHES.

If you'd like to learn more about developing a competitive, enduring, ownable "brand" positioning strategy statement to build leadership brands, consider registering for the BDNI "Open" Brand Power Positioning training program scheduled for 30 - 31 October in Evanston, Illinois. For more information you may go to http://www.bdn-intl.com/2012Open.php or call Lori Vandervoort at 800 255-9831.

---

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held and pdf links. Just chose your preferred method of viewing. Please note that depending upon the configuration of your individual PC, it may be necessary to copy and paste the link.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

---

The DISPATCHES^TM for September 24, 2012 can be found here:
http://www.bdn-intl.com/BrandVsProductPos.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=423

It is also available in PDF here:
http://www.bdn-intl.com/uploads/BrandVsProductPos.pdf

THE THREE KINDS OF POSITIONING

Creating, strengthening, or evolving a Brand Positioning Strategy is hard. Ask anyone who has put the effort into positioning work, and they'll likely tell you that just getting a technically sound positioning strategy completed is a challenge in itself. But that's only the first step. A brand positioning needs to be more than technically sound, it needs to be competitive. And when the product's performance prohibits a clear-cut "win" versus competition, that's the time for a brand positioning to be creative.

That's our topic for this week. And if you would like to do more than just read about these kinds of brand positioning strategies, why not join us for our annual BDNI "Open" Power Positioning College in Chicago on October 30th & 31st - Contact Lori Vandervoort for information and sign-up:

1-800-255-9831 (+620-431-0780)
lorivan@bdn-intl.com

---

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided links for a hand-held device and a pdf version.  Just select your preferred method of viewing below. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

---

The DISPATCHES^TM for September 17, 2012 can be found here:
http://www.bdn-intl.com/The3KindsOfPos.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=422

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/TheThreeKindsOfPositioning.pdf