IT'S TIME FOR RE-ORG

We're in over our heads this week. We are writing about a subject for which we have no expertise. But it is one that has been particularly disruptive and, as such, is worthy of attention. It deals with re-orgs. While we're sharing our thoughts on this subject we'd most certainly enjoy hearing from you regarding your experiences with, and observations of, re-orgs and their impact on marketing, brand health, competitiveness, organizational development, etc. We hope, at the least, that this article will stimulate your thinking and, perhaps, even help you navigate a re-org that is being forced upon you.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a hand-held device link to allow for your preferred method of viewing.  Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address if clicking on it does not work.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 24, 2013 can be found here:
http://www.bdn-intl.com/ItsTimeToRe-Org.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=466

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/ItsTimeToRe-Org.pdf

HAPPY FATHER'S DAY

There will be no issue of DISPATCHES published this week as the fathers within BDN International are taking a little time to spend with family in celebration of Father's Day.

We wish all fathers everywhere a very happy day.

Look for an all new edition next week. See you then...

GETTING THE FEEL OF EMOTIONAL BENEFITS

It's said that, for many people, talking about their feelings is awkward, uncomfortable, and even (for a lot of men, presumably) nearly impossible. No wonder, then, that we marketers find the selection and expression of emotional benefits for our brands so darn difficult. It's not something we do every day, for sure. Still, there are some fundamental practices that, if followed, make the job of coming up with a winning - as in meaningfully differentiated - emotional benefit doable. Read on.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a hand-held device link and a pdf link to allow for your preferred method of viewing. Note:  Depending upon the configuration of your particular computer, it may be necessary for you to copy and paste into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 10, 2013 can be found here:
http://www.bdn-intl.com/GettingFeelOfEmotionalBenefits.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=465

It is also available in PDF here:
http://www.bdn-intl.com/uploads/GettingTheFeelOfEmotionalBenefits.pdf