ADDING VALUE TO YOUR POSITIONING
Everyone appreciates value, even
though what one person values may not be exactly the same as what another
person does. Trouble is, these days it is harder than ever to
"out-value" the competition because most of our competitors are, like
us, pretty darn good values. And yet, what most of us brand-builders get
charged to do, first and foremost, is to get our Target Consumers and Customers
to prefer our Brand - as an overall better value - despite our higher price. This
week we step back in time to see what we can learn from some early value
tactics.
To
view this article in its entirety directly from our website, please click on
the appropriate link below. We have also provided both a pdf link and a handheld
link to allow for your preferred method of viewing. Please note that depending
upon the configuration of your particular computer, it may be necessary for you
to copy and paste the address into your browser.
Should
you experience any problem in opening any of these links, please contact Lori
Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).
The
DISPATCHESTM for July 21, 2014 can be found here:
http://www.bdn-intl.com/AddingValueToYourPos.php
http://www.bdn-intl.com/AddingValueToYourPos.php
A
printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=521
http://www.bdn-intl.com/printpage.php?id=521
It
is also available in PDF here:
http://www.bdn-intl.com/uploads/AddingValueToYourPos.pdf
http://www.bdn-intl.com/uploads/AddingValueToYourPos.pdf