FORGET USP. IT'S ALL ABOUT UBE

From time-to-time, like many of you we want to share one of our "brand experiences" - especially one that brought us a teachable moment. We've occasionally detailed some of our airline experiences, for example. This week we share a very recent restaurant experience - or, as you'll see, experiences. And what these experiences taught us is that it's not enough anymore to have a USP for your brand. No, what’s really required in today's marketplace is for your brand to have a UBE.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for February 23, 2015 can be found here:
http://www.bdn-intl.com/ForgetUSP-AllAboutUBE.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=548

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ForgetUSP-AllAboutUBE.pdf

LEARNINGS FROM "SUPER" SUPER BOWL XLIX - PART 2

Last week we shared Part-1 of our observations and learnings regarding advertising appearing during "Super" Super Bowl XLIX. This week we are bringing you Part-2, or the second-half of our game so to speak.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a hand held device link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address into your browser.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for February 16, 2015 can be found here:
http://www.bdn-intl.com/LearningsFromSuperBowlXLIX-Pt2.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=547

It is also available in PDF here:
http://www.bdn-intl.com/uploads/LearningsFromSuperBowlXLIX-Pt2.pdf

LEARNINGS FROM THE "SUPER" SUPER BOWL XLIX - PART I

Want to learn how to make your advertising more productive without paying $4.5 million for it?

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing.  Depending upon the configuration of your particular computer, you may need to copy and paste the address into your browser. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for February 9, 2015 can be found here:
http://www.bdn-intl.com/LearningsFromSuperBowlXLIX.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=546

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/LearningsFromSuperBowl.pdf

THE COACHING COMMITMENT

It’s Super Bowl time! And once again two experienced football coaches (and their teams) are in the limelight. Okay, one of them would prefer to be out of the "deflategate" limelight. But still this mega-sporting event calls to mind once again the role a coach plays in a team's success. Even more broadly, the role effective coaching plays in a team's success. As it's also still early in this new year, we thought it a good time to reconsider the added value of coaching - for Marketing Teams.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for February 2, 2015 can be found here:
http://www.bdn-intl.com/CoachingCommitment.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=545

It is also available in PDF here:
http://www.bdn-intl.com/uploads/CoachingComment.pdf