There are, undoubtedly, a number of factors contributing to failure. All comprise poor marketing. All could have been caught to avert an ill-conceived effort that tanked. Read on for some pointers to help you identify potential pit-falls.
The Dispatch for June 24, 2007 can be found here:
posted by BDN International @ 7:12 PM
0 Comments
Longtime readers of DISPATCHES know how committed we are to improving our collective coaching skills. We take it as a "given" core competency for brand-builders and marketers to master ... if they are truly aiming to deliver superior results for their brands. Every once in awhile, however, we run into a few clients who are not so sure abut the value of coaching. They may even ask us, "Why coach?" This week we offer some of the more compelling reasons why coaching matters in marketing -- especially when it comes to getting better strategies, better creativity, and better ideas.
The Dispatch for June 17, 2007 can be found here:
posted by BDN International @ 5:45 PM
0 Comments
Think there's nothing to be learned from small business? Read this week's article to learn some really BIG ideas.
The Dispatch for June 10, 2007 can be found here:
posted by BDN International @ 7:21 AM
0 Comments
There's an old expression that goes something like this, "She's just a face in the crowd." It's an expression that normally refers to a person who is non-descript, average, hard to pick out. But this week, as we continue our "resist parity" theme in DISPATCHES, we want to up-end the normal meaning of "face in the crowd." Actually, we want to encourage brand-builders everywhere to do all they can so their brand will be a face that stands out in the crowd -- the crowd that the world of brands has become.
The Dispatch for June 3, 2007 can be found here:
posted by BDN International @ 9:13 AM
0 Comments
Subscribe to
Posts [Atom]
