CREATIVE BRIEF - THE IMPORTANCE OF PROCESS

Both Richard Czerniawski and Mike Maloney are traveling abroad this week so we are bringing you a DISPATCHES first published two years ago that still carries a pretty valid message.

All the functional disciplines establish, pursue and attempt to follow quality processes.

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The DISPATCHES^TM for September 27, 2009 can be found here:

CREATIVE BRIEF DEVELOPMENT - THE IMPORTANCE OF PROCESS

A printer / handheld friendly version can be found here:

CREATIVE BRIEF DEVELOPMENT - THE IMPORTANCE OF PROCESS

It is also available in PDF here:

CBDev-TheImportanceOfProcess.pdf (PDF File)

IN DEFENSE OF MARKETING

Ever feel the need to defend your role as a marketer? Or even the need for marketing at all? Read on...

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The DISPATCHES^TM for September 20, 2009 can be found here:

IN DEFENSE OF MARKETING

A printer / handheld friendly version can be found here:

IN DEFENSE OF MARKETING

It is also available in PDF here:

InDefenseOfMarketing.pdf (PDF File)

THE (POSITIONING) MATRIX RELOADED

We are always on the lookout for helpful ways to think (about brand-building) better. And in our training workshops, we often refer to various tools and formats that are an aid to better thinking - what we sometimes call "how think" tools. From time to time we share some of these tools in the Dispatches. It surprised us to discover that we have never really featured our most versatile (and one of our very favorite) formats in these weekly e-letters. So, this week we offer the highlights of that format: The Positioning Matrix. We hope you find it as useful as we always do.

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The DISPATCHES^TM for September 13, 2009 can be found here:

THE (POSITIONING) MATRIX RELOADED

A printer / handheld friendly version can be found here:

THE (POSITIONING) MATRIX RELOADED

It is also available in PDF here:

TheMatrixReloaded.pdf (PDF File)