PRACTICE PRACTICE PRACTICE
Here's a sports question for you: How does a team get better? Recognizing that there are no right or wrong answers to this question, most sports enthusiasts might respond first with something like, "By recruiting or trading for better talent." But if you listen to the most successful, world class athletes (like the Olympians) or to the most successful coaches around, what you will most likely hear first is something like, "Practice more or harder than the other guys." And when they refer to practicing, they don't mean during actual games. They mean outside of the games when they can run drills over and over again to get closer to perfection in executing the fundamentals of their sport. We marketers are typically core members of, even leaders of, brand-building teams. So how about our teams? For sure we aim to get better than our competitors - but do we then practice more or harder than our competitors? Do we even practice at all? Hmmmmmm. That's our subject for this week?s Dispatches.
The DISPATCHESTM for February 28, 2010 can be found here:
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