WHY YOUR COMMUNICATIONS SUCK - PART 4

This week we bring you Part 4 in a series of 5 entitled Why Your Communications Suck.


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To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780)

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The DISPATCHESTM for July 31, 2011 can be found here:
http://www.bdn-intl.com/WhyYourCommSucks-4.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=368

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhyYourCommSucks-Pt4.pdf

MAKING MARKET SHARE MATTER - SHARE OF TARGET MARKET

Do you know your brand's market share? What a ridiculous question, right? How can anyone succeed in marketing without keeping up-to-the-minute on the brand's share of market? But maybe we should ask a more meaningful question for today's marketplace: Do you also know your brand's share of target market? That's the question we delve into this week.
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To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780)

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The DISPATCHESTM for July 24, 2011 can be found here:
http://www.bdn-intl.com/MakingMktShareMatter.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=367

It is also available in PDF here:
http://www.bdn-intl.com/uploads/MakingMktShareMatter.pdf

WHY YOUR COMMUNICATIONS SUCK - PART 3

This is the third DISPATCHES' article, in a series of five, to address this subject, "Why our communications suck" more times than not. The first article deals with The Essential Creative Brief, which provides the appropriate strategic direction for messaging. The second addresses the Campaign Idea, which is used to dramatize the strategic messaging (identified in the Essential Creative Brief) in compelling customer language. This issue, Part 3, deals with "execution."
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To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below.
Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780)

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The DISPATCHESTM for July 17, 2011 can be found here:

http://www.bdn-intl.com/WhyYourCommSucks-Pt3.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=365

It is also available in PDF here:
http://www.bdn-intl.com/WhyYourCommSucks-Pt3.pdf (PDF File)

THE MARKETING - OBJECTIVE - MIX

Probably you have heard or used the marketing term, "marketing mix." Most of us take these two words to mean those elements within marketing - like merchandising, promotion, advertising/communications, PR - that we invest company resources against, to varying degrees, in annual Brand Marketing Plans. In a well-constructed marketing plan, each of these resource investments would also have a pre-determined customer or consumer behavior to deliver against. But, all too often, this is not the case; rather, quite frequently marketers aim to achieve multiple behaviors from a given marketing mix element. This week we consider the downsides of trying to do too much with a single marketing mix element.

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To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below. We have also provided a pdf link if that is your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 10, 2011 can be found here:

http://www.bdn-intl.com/TheMktObjMix.php

A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=364

It is also available in PDF here:

http://www.bdn-intl.com/uploads/MarketingObjectiveMix.pdf

To view this article in its entirety directly from our website, please copy and paste into your address bar the appropriate link below. We have also provided a pdf link if that is your preferred method of viewing.