LESSONS FOR MARKETERS FROM THE MIDTERM ELECTIONS 2014

We're most fortunate to work across and within many industries, throughout the world. We've worked within the services industry, medical devices and diagnostics, financial, fast moving consumer goods and pharmaceutical industries, among many others. And, we've learned much from each. But, we can also learn from observing what transpires in the public sector, including the theatre of politics. This article deals with lessons gleaned from the U.S. midterm election of 2014, which was conducted just 2-weeks ago.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for November 17, 2014 can be found here:
http://www.bdn-intl.com/LessonsForMktsFromMidtermElection2014.php

A printer / handheld friendly version can be found here:
 http://www.bdn-intl.com/printpage.php?id=537

It is also available in PDF here:
http://www.bdn-intl.com/uploads/LessonsForMktFromMid-TermElections2014.pdf

SO, WHAT'S THE PLAN (PART 1)

As we get into winding down the year, here's a question for you: How did you enjoy your annual brand planning for 2015? Not so much? Worse than that? Well, if you're like many of the marketers we know, having these kinds of reactions is not all that unusual. It's darn hard to write and present an annual brand-building plan - even harder to have it well-appreciated and then boldly agreed to by senior management. But, as with everything in business and marketing, there are ways to improve our skills; there are also best practices when it comes to annual plan writing and presenting.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for November 9, 2014 can be found here:
http://www.bdn-intl.com/SoWhatsThePlan-Part1.php

 

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=536

 

It is also available in PDF here:
http://www.bdn-intl.com/uploads/SoWhatsThePlan-Part1.pdf

SITUATIONAL AWARENESS

A friend, and fellow martial arts club member, recounted a story of a friend of his who was mugged recently. The friend walked down a dark, deserted street to be confronted by a guy wearing a hoodie. He heard someone stop at his five o'clock position, looked back and saw another guy in a hoodie.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for November 3, 2014 can be found here:
http://www.bdn-intl.com/SituationalAwareness.php

 

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=535

 

It is also available in PDF here:
http://www.bdn-intl.com/uploads/SituationalAwareness.pdf