LESSONS FOR MARKETERS FROM THE MIDTERM ELECTIONS 2014
We're most fortunate to work across and within many industries, throughout the world. We've worked within the services industry, medical devices and diagnostics, financial, fast moving consumer goods and pharmaceutical industries, among many others. And, we've learned much from each. But, we can also learn from observing what transpires in the public sector, including the theatre of politics. This article deals with lessons gleaned from the U.S. midterm election of 2014, which was conducted just 2-weeks ago.
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The DISPATCHESTM for November 17, 2014 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here: