WHAT ARE YOUR MARKETING, AND YOU, ABOUT?

We'd like to pose two important questions to help determine what your marketing, and you, are about...

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for January 26, 2015 can be found here:
http://www.bdn-intl.com/WhatAreYourMktAndYouAbout.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=544

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhatAreYourMktAndYouAbout.pdf

IS STRATEGY DEAD?

As we get going in this new year, we raise a provocative question: Is Strategy Dead? Not merely to be provocative. Rather, to pull together a number of, now, long-running and momentum-gaining trends - across virtually all sectors of marketing. If, like us, you assume that gaining a sustainable competitive advantage is at the heart of any legitimate strategy, these long-running and momentum-gaining trends are not merely disturbing. They indicate that marketing strategy may in fact be dead - or, at least, in dire need of life support.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for January 19, 2015 can be found here:
http://www.bdn-intl.com/IsStrategyDead.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=543

It is also available in PDF here:
http://www.bdn-intl.com/uploads/IsStrategyDead.pdf

A WINNING CUSTOMER EXPERIENCE

When it comes to bonding with customers - creating the kind of loyalty where customers go beyond preferring to insisting on your brand of product or service - it's their experience that is the critical and deciding factor. I'd like to relate a positive experience I had in my travels home following the holidays from Barcelona to Chicago and what learning we may take from that experience my brand of airline services delivered and, importantly, helped strengthen my bond with them.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for January 12, 2015 can be found here:
http://www.bdn-intl.com/AWinningCustomerExp.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=542

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/AWinningCustomerExperience.pdf 

RESOLUTIONS FOR MARKETERS

Resolutions, we all make them at some time in our lives. Frequently they are at the start of the New Year or, perhaps...

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for January 5, 2015 can be found here:
 http://www.bdn-intl.com/ResolutionsForMkt2015.php

A printer / handheld friendly version can be found here:
 http://www.bdn-intl.com/printpage.php?id=541

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ResolutionsForMkt2015.pdf