As we get going in this new year, we
raise a provocative question: Is Strategy Dead? Not merely to be provocative.
Rather, to pull together a number of, now, long-running and momentum-gaining
trends - across virtually all sectors of marketing. If, like us, you assume
that gaining a sustainable competitive advantage is at the heart of any
legitimate strategy, these long-running and momentum-gaining trends are not
merely disturbing. They indicate that marketing strategy may in fact be dead -
or, at least, in dire need of life support.
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