HOW TO WRITE A POSITIONING STRATEGY

Every so often it helps to go back to school. Not literally, perhaps, but at least to stop and think about how what we learned in grammar and high school applies and sometimes doesn't apply so well in the real world of work. Take writing, for instance. Most of us have been taught sound fundamentals about the basics of writing paragraphs and documents so that we are well understood and that we get our proposals sold. But, not all writing efforts are exactly the same. When it comes to one of the most important writing assignments we have in brand-building today - writing the Brand Positioning Strategy - some of what we learned in school isn't all that helpful. That's our topic for this week.

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To view this article in its entirety directly from our website, please click on the appropriate link below (Note:  It may be necessary to copy and paste into your address bar). We have also provided a hand-held link as well as a pdf link if that is your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 24, 2012 can be found here:
http://www.bdn-intl.com/HowToWriteAPosStrategy.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=409

It is also available in PDF here:
http://www.bdn-intl.com/uploads/HowToWriteAPosStrategy.pdf

ANNOUNCING THE 2012 OPEN PROGRAM

BDNI is once again planning to conduct our annual "OPEN" College in Chicago - this year's date is set for Thursday and Friday, October 25th & 26th at the University of Chicago, Booth School of Business in the Gleacher Center in beautiful downtown Chicago. But this year... 

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To view this article in its entirety directly from our website, please click on (or it may be necessary to copy and paste) the appropriate link below. We have also provided a hand-held device link if that is your preferred method of viewing as well as a pdf link. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 20, 2012 can be found here:
Ahttp://www.bdn-intl.com/2012Open.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=408

It is also available in PDF here:
http://www.bdn-intl.com/uploads/AnnoucementOf2012Open.pdf

COACHING TIPS ON COACHING

Happy Fathers' Day to all you dads out there. Hope your day was a perfect one!

And now to the business at hand - Want to learn more about coaching? Want to raise your level of proficiency? What is coaching exactly anyway? Read on...

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To view this article in its entirety directly from our website, please click on (Note: It may be necessary for you to copy and paste into your browser address window) the appropriate link below. We have also provided a hand-held link if that is your preferred method of viewing or, finally, a pdf version.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 17, 2012 can be found here:
http://www.bdn-intl.com/CoachingTipsOnCoaching.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=407

It is also available in PDF here:
http://www.bdn-intl.com/uploads/CoachingTipsOnCoaching.pdf

WHAT ARE THE KEYS TO THE GAME?

It seems that there is no end to the sports "talk TV" shows (how many ESPN's are there, anyway?). But one thing we marketers can borrow from so many of the commentators and analysts on these often mindless shows is their penchant for seeking the "keys to the big game." As you know, some host always asks his fellow panelists to lay these out ? usually right before tip-off or kick-off. When we're working to make our brand positioning strategies more competitive (more "winning") we might well ask this same question.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held version link and a pdf link.  Just select your preferred version to view.  Note:  it may be necessary for you to copy and paste into your address bar depending how your particular browser is set up.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 10, 2012 can be found here:
http://www.bdn-intl.com/WhatAreTheKeysToTheGame.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=406

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhatAreTheKeysToTheGame.pdf

MORE INSIGHTS ON CUSTOMER INSIGHTS

Digging for insights may be compared to drilling for oil. You have to dig a lot of holes, and go sufficiently deep in order to discover a gusher (that which will bring great wealth). This article will review some essential principles about discovering customer insights and provide yet more insights on insights to aid in their discovery and application.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held device version as well as a pdf link if that is your preferred method of viewing.  Note:  It may be necessary to copy and paste the address into your browser address bar if the click does not work.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 3, 2012 can be found here:
http://www.bdn-intl.com/MoreInsightsOnCustomerInsights.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=405

It is also available in PDF here:
http://www.bdn-intl.com/uploads/MoreInsightsOnCustomerInsights.pdf