WHAT'S THE STORY?

They say that everyone loves a good story. But did you ever stop to think that this is also true of your senior management? They listen to many "Brand stories" every year when it comes time for the annual Marketing Plans. And, just as with stories from writers of fiction and non-fiction, some stories are a lot better put together and better told than others. In the world of brands, the ones telling the most compelling stories tend to get the most senior management attention - and resources!

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a handheld link as well as a pdf link if that is your preferred method of viewing. Note:  Depending on your individual computer setup, it may be necessary for you to copy and paste the link into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 30, 2012 can be found here:
http://www.bdn-intl.com/WhatsTheStory.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=415

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WhatsTheStory.pdf

FOR BETTER COMMUNICATIONS, COACH - DON'T COUCH

 

Providing consistently effective, value-added, and motivating direction to our agency teammates--both account and creative types--is an inherently simple skill (one that we commonly refer to as coaching).  But it’s not an easy skill to come by.  It takes a lot of thought and a lot of practice.  It also takes, for many of us, breaking some old, not-so-helpful habits.  Among those habits is something that sounds a lot like coaching but is, in fact, counter to coaching:  its called couching.  That’s a distinction we would like to explore this week.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a handheld link and a pdf version.  Just click on your preferred method of viewing.  Note:  It may be necessary (depending on the configuration of your particular computer) to copy and paste into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 23, 2012 can be found here:
http://www.bdn-intl.com/CoachDontCouch.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=414

It is also available in PDF here:
http://www.bdn-intl.com/uploads/CoachDontCouch.pdf

A MEDITATION ON MARKETING EXCELLENCE - PART 2

This is Part 2 of a meditation in search of defining and characterizing marketing excellence, and what it takes to achieve it. This will ponder barriers to marketing excellence, the importance of creating a learning organization and provide a sample migration model to help you get from where you are to marketing excellence.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand held link as well as a pdf version.  Just choose your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 15, 2012 can be found here:
http://www.bdn-intl.com/AMeditationOnMktExcellence-Pt2.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=412

It is also available in PDF here:
http://www.bdn-intl.com/uploads/AMeditationOnMktExcellence2-2.pdf

A MEDIATION ON MARKETING EXCELLENCE

What is "Marketing Excellence" anyway and what is it they strive to achieve? Read on...

NOTE: HAVE YOU SIGNED UP FOR THE "OPEN" POWER POSITIONING COLLEGE YET? DATE IS SET FOR OCTOBER 25-26, 2012 IN DOWNTOWN CHICAGO. FOR MORE INFORMATION CALL LORI VANDERVOORT AT 800-255-9831 (620-431-0780) OR EMAIL AT lorivan@bdn-intl.com. SPACE IS LIMITED!

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a hand held and a pdf link to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 8, 2012 can be found here:
http://www.bdn-intl.com/MediationOnMktExcellence.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=411

It is also available in PDF here:
http://www.bdn-intl.com/uploads/MediationOnMktExcellence-Pt1.pdf