PRO-SITIONING YOUR BRAND FOR GROWTH

This week we'll be conducting our "Open" Power Brand Positioning Workshop. Those that will be participating will learn about "Prositioning," a term we coined for proactive positioning versus "repositioning," which is reactive. Sorry we'll miss those of you not attending the Open program but we wanted to share something that may be currently missing in your marketing. Click below to read the entire article. You can learn more about "Prositioning" at next year's Open. We hope we'll see you there.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a handheld version as well as a pdf link to allow you to pick your preferred method of viewing.  If clicking on the link may not work depending upon the particular settings on your PC, if that is the case it may be necessary to copy and paste the link into your address bar. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for October 26, 2012 can be found here:
http://www.bdn-intl.com/PrositioningYourBrandForGrowth.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=428

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/ProPositioningYourBrandForGrowth.pdf

TOTAL QUALITY POSITIONING

Remember that hot strategy topic of the 1990's, Total Quality Management? As far as we know, TQM is still alive and well, particularly in those organizations that invested in learning how to implement it some years back. In reconsidering some of the basics of TQM, a nagging question occurred to us: Why hasn't anyone adapted and implemented the TQM principles to brand positioning? (If they have, it has been little noted, that's for sure.) We think virtually all of the fundamentals of TQM apply to brand positioning development and implementation as well. So, for this week, let's take a look at what we’re calling TQP: Total Quality Positioning.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held and a pdf version to allow you to select your preferred method of viewing.  Note:  Depending on the configuration of your particular computer, it may be necessary for you to copy and paste into the address bar if it doesn't immediately take you to the desired viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for October 22, 2012 can be found here:
http://www.bdn-intl.com/TotalQualityPositioning.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=427

It is also available in PDF here:
http://www.bdn-intl.com/uploads/TotalQualityPositioning10-22.pdf

THE LEADERSHIP VALUES AND PRACTICES OF JIM BURKE

James Edward Burke, better known as "Jim" to all at Johnson & Johnson, died on Friday, 28 September, at the age of 87. Jim served as Chairman and Chief Executive Officer at J&J from 1976 - 1989. He is deservedly credited with successfully leading the company through the Tylenol crises of 1982 and 1986, and building the trust that brand and company earned, and enjoyed for many years.

There is much to be learned from not only the way he led and inspired his company but how he managed his life.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held device and a pdf link if either is your preferred method of viewing. Please note:  Depending upon the configuration of your particular computer, it may be necessary for you to copy and paste into your address bar the links below.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for October 8, 2012 can be found here:
http://www.bdn-intl.com/LeadershipValuesJimBurke.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=425

It is also available in PDF here:
http://www.bdn-intl.com/uploads/LeadershipValuesJimBurke.pdf

THE REAL MEANING OF POSITIONING

With our upcoming Power Positioning College now less than one month away, our minds are naturally on this endlessly fascinating (and critical for brand-building) subject, Positioning - more specifically, Brand Positioning. And while it might seem basic, this week we wanted to go back and start at the beginning - with a simple but timeless definition of the meaning of Brand Positioning.

If you haven't already signed up for the Power Positioning College in Evanston, Illinois October 30 & 31, time is short and space limited. Just contact Lori Vandervoort, lorivan@bdn-intl.com or 800-255-9831 (620-431-0770).

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both hand-held and pdf links to allow you to select your preferred method of viewing. Note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste into your address window.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for October 1, 2012 can be found here:
http://www.bdn-intl.com/RealMeaningOfPos.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=424

It is also available in PDF here:
http://www.bdn-intl.com/uploads/RealMeaningOfPos.pdf