Providing consistently effective, value-added, and
motivating direction to our agency teammates--both account and creative
types--is an inherently simple skill (one that we commonly
refer to as coaching
But it’s not an easy skill to come by.
It takes a lot of thought and a lot of
It also takes, for many of us,
breaking some old, not-so-helpful habits.
Among those habits is something that sounds a lot like coaching but is,
in fact, counter to coaching:
That’s a distinction we would like to explore
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