We've all the heard the expression,
"What's in a word?" And, for sure, we've all found ourselves in
conversations when we hit a stumping point and say out loud something like,
"Ohhh, shucks, what's the word I'm looking for?" In nearly everything
we do, including our text messaging, we normally end up using, at least, a few
words. But sometimes there is a real value-added in getting the to the
"heart" of what we're trying to say by using just that one perfect
word. So, in this week's DISPATCHES(of approximately 1000 words), we aim to
argue for the "one word brand positioning."
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